top of page
Brand Book 1000.png


Visual Identity

TD Bank, America’s Most Convenient Bank®, has proudly provided unparalleled convenience and legendary WOW! customer service for more than 150 years. However, their current logo is not premium enough. 

Brand Book 153.png
Brand Book 154.png
Brand Book 155.png
Brand Book 156.png

Using the shield as the graphic element of the logo gives the customer a feeling of being protected. As a bank, security is the first priority, and the first reason customers consider when they choosing a bank. TD Bank can be the first time to convey a sense of security to customers from our logo.

Brand Book 157.png
Brand Book 10000.png
Brand Book 1514.png
Brand Book 1515.png
Brand Book 1516.png
Brand Book 1517.png
bottom of page