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TD BANK REBRANDING

Visual Identity

TD Bank, America’s Most Convenient Bank®, has proudly provided unparalleled convenience and legendary WOW! customer service for more than 150 years. However, their current logo is not premium enough. 

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Using the shield as the graphic element of the logo gives the customer a feeling of being protected. As a bank, security is the first priority, and the first reason customers consider when they choosing a bank. TD Bank can be the first time to convey a sense of security to customers from our logo.

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