TD BANK REBRANDING

Visual Identity

TD Bank, America’s Most Convenient Bank®, has proudly provided unparalleled convenience and legendary WOW! customer service for more than 150 years. However, their current logo is not premium enough. 

Using the shield as the graphic element of the logo gives the customer a feeling of being protected. As a bank, security is the first priority, and the first reason customers consider when they choosing a bank. TD Bank can be the first time to convey a sense of security to customers from our logo.

© 2020 by Kos Wang